Will Krause

Ralph Lauren – Storyboards

Sometimes I’m called on to create classy drawings for Polo-Ralph Lauren. Here are some panels from two different storyboarding projects – one for a commercial, and the other for an instructional video about decorative painting.

posted by willkrause in Illustration,Ralph Lauren and has No Comments

Earthbound Farm – Trade Show Exhibit

Earthbound farm is a giant grower of organic foods, so for this FIT exhibit design project, I created a display with a giant display that is part farm tractor, part tractor trailer, and part shopping cart, to emphasize the connections between the farm, shipping, and the grocery store. The various displays also emphasize connections – between the grocers attending the conference and between the company and the grocers.

posted by willkrause in FIT Exhibit Graduate Program and has No Comments

Rubin Museum of Art

I was part of a group of FIT students to redesign the lobby and second floor gallery at the Rubin Museum of Himalayan Art. One of the big challenges was that the Introduction to Himalayan Art exhibit on the second floor has two different entrances, each with two ways to start going through the exhibit. My plan was to create dividers to lead visitors through the content in the proper sequence.

posted by willkrause in FIT Exhibit Graduate Program and has No Comments

Kikkerland Trade Show Counters

I fabricated these two counters for Kikkerland’s 2012 trade shows. They both have lightbox faces made out of acrylic covered with adhesive vinyl. The client wanted the acrylic to go all the way to the edge of the counter, so the plastic was applied before the laminate, and then the laminate was applied over the edge. One of the counters has a top design to hold a computer. I built these counters for Abunch LLC.

posted by willkrause in Abunch LLC,Exhibit Design and has No Comments

Brooklyn Cyclones Signage Project

I designed some signage for the Brooklyn Cyclones’ stadium on Coney Island. It was fun to do some research into the color schemes of New York baseball and Coney Island, plus I got to eat a candy apple every time I went to the stadium for a presentation!

My concept was based on a combination of the boardwalk signs filled with hundreds of lightbulbs, and the directional-looking baseball souvenir pennants.

posted by willkrause in Exhibit Design,FIT Exhibit Graduate Program and has No Comments

DISASTER!

I designed this exhibit as a pop-up marketplace to be located on the site of the demolished Thunderbolt rollercoaster on Coney Island. It takes the shape of a giant squid attacking the mainland!

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Sesame Street Florist Logo

The florist’s storefront on Sesame Street needed some dressin’ up, so I made this sticker for their window, along with some stickers for non-existent credit cards.

posted by willkrause in Props,Sesame Street and has No Comments

Bread Clip Lamp

This lamp was made for a “found object” lamp project. The base is made from some oak that I found on the street, and the stem is the plastic part of a dried-out marker. I needed to get the bread clips through mail order, since I couldn’t eat so much bread!

posted by willkrause in Exhibit Design,FIT Exhibit Graduate Program and has Comments (2)

The Heart, She Holler – Blood-Spraying Beer Cans

Well, this one was a challenge. I needed to make a pair of artificial hands shaped like beer cans. Also, the cans needed to be remotely filled with beer so that the actor could drink from them. Also, they needed to explode as if they were shot with a bullet. Also, they needed to spray fountains of blood.

I needed to cut the cans open so that I could fit a plastic tube that I could use for my pneumatic hardware. Also the finish needed to be sanded off of the cans so that new labels could be applied.

Jason Singleton helped me to rig these cans up to a couple of vegetable-sprayers (filled with alternately O’Doul’s and fake blood) and lots and lots of pneumatic hose.

posted by willkrause in Props,The Heart She Holler and has Comments (2)

The Heart, She Holler – Fake Sword

This foam sword pops out of a coffin and stabs someone! Since we couldn’t fit a whole sword in a coffin, and we couldn’t stab anyone for real, I made the sword in two halves.

The front half to pop out of the coffin (I rigged it to operate pneumatically,) and the hilt, which has a flat base to attach beneath a hole in the actor’s clothes. The blade is made out of silver-painted foam, and I was able to get a serrated effect by wiggling the razor blade as I cut. The hilt was made out of a goofy old gold lame’ belt, which I brushed with a light coat of brown acrylic paint.

posted by willkrause in Props,The Heart She Holler and has No Comments