Will Krause

Padded Columns for L’Oréal

willkrause — Mon, 14 Jan 2013 03:10:21 +0000

I made these padded columns for a L’Oréal event so that they would fit around existing columns at the event site. Jessie Voris and I worked together on the upholstery – there were 200 buttons to sew!

Fermilab Visitor Center

willkrause — Sat, 08 Dec 2012 20:39:17 +0000

For my thesis project at FIT, I designed a visitor center for the Fermilab National Accelerator Laboratory.

When I started this project, Fermilab had recently decommissioned their Tevatron experiment and they were considering opening the giant ring accelerator to tours, which would help to show the importance of particle physics to the general public. My project was divided the exhibit into three segments

Fermilab’s Future: answering questions about why particle physics is studied by showing applications in medical imaging, aeronautics, communication, data storage, etc.

Frontier Introduction: a brief intro that gives visitors a sense of the minute scale of the particles and forces that are being studied, and an explanation of the three different frontiers of study (Energy, Intensity, Cosmic.)

Physics Frontiers: presenting interactive examples of Fermilab’s experiments – showing how teamwork is involved in making new discoveries in particle physics.

I’ll be making individual posts about some of this exhibit’s displays – let me know if you have any questions about this exhibit!

BayWa ZLF Trade Show – Demonstration Walls

willkrause — Fri, 05 Oct 2012 16:39:12 +0000

BayWa requested a display that would demonstrate some of the money-saving qualities of their building materials. I worked in Illustrator to design multiple graphic layout concepts, and then Vectorworks to further refine details of the designs. Max Schmidt Von Braun was in charge of this project, and the final three images show the finished result set up at the trade show.

BayWa ZLF Trade Show – Tractor Unveiling

willkrause — Fri, 05 Oct 2012 16:17:35 +0000

A new model of tractor was scheduled to be introduced by BayWa at this year’s ZLF trade show, and I worked on some initial concepts for the placeholder to stand in the new tractor’s spot until the new tractor arrived on site, sketch ideas for how the curtain could be pulled away from the tractor, design and render more finished images, and assemble presentation slides to be shown to the client – complete with fog machine!

BayWa ZLF Trade Show – Gift Shop

willkrause — Fri, 05 Oct 2012 16:03:37 +0000

At Heilmaier Messedesign, I used Vectorworks to plan out shelving for the gift shop at BayWa’s exhibit at the ZLF agricultural trade show. I also used Photoshop to add details to these early renderings. The final image is of the exterior of the main BayWa trade show structure, which contained the gift shop.

BayWa ZLF Trade Show – Rotating Columns

willkrause — Fri, 05 Oct 2012 15:49:55 +0000

I worked with Max Pollner on the design, modeling, and graphics of two columns of rectangular forms that visitors could rotate to create different combinations. The first two images are my Vectorworks renderings, and the third image is a later, more finished rendering by another designer.

Heilmaier Messedesign – 3D Modeling & Graphics

willkrause — Fri, 05 Oct 2012 15:42:29 +0000

I worked on some graphics for Kennemetal’s parking signs, 3D modeling for a cow milking machine, and planning for the stripe graphics at the BayWa exhibit at this year’s ZLF agricultural trade show in Munich.

Exhibit City News

willkrause — Fri, 05 Oct 2012 15:34:01 +0000

Larry Kulchawik penned this nice article about some of the FIT internships, including mine at Heilmaier Messedesign. Click on the link below to check it out.

Students get a jump start in the exhibit industry

Heilmaier Messedesign Internship

willkrause — Fri, 05 Oct 2012 15:17:46 +0000

This summer I worked as an intern at the Exhibit Design firm Heilmaier Messedesign in Munich, Germany as the final step to complete my Exhibit Design degree at the Fashion Institute of Technology.

I wasn’t expecting my work to find its way into the hands of clients so quickly, but I found myself in the middle of a very busy time at Heilmaier – they were preparing for an agricultural trade show taking place alongside Oktoberfest – so deadlines were fast approaching. As soon as I finished some of my designs – whoosh! They were assembled into presentations and shown to the client. It felt nice to know that I was producing something that was useful to the company. I think that was my biggest surprise – realizing that FIT had taught me skills that were truly valuable!

After working individually on many of my projects at FIT, it was nice to be working as part of a team at Heilmaier – it gave me a chance to meet the designers and learn from them more about working in Exhibit Design.

Cereal Boxes for Hooper’s Store

willkrause — Fri, 05 Oct 2012 13:51:48 +0000

I made two new cereal boxes to place on the shelves of Hooper’s Store. When I was pasting new labels onto the old cereal boxes, I discovered that the cereal in the box had expired in 1999! We’re at work right now preparing for Season 44 – there are so many details that need to be refreshed.