Category: Uncategorized

Minecraft’s players love the quirkiness and little pieces of whimsy that make up the game’s unique voice and personality. …but with a busy team, how do we build the evidence we need to show leadership that something that seems “silly” is worthwhile for both player and business needs? …throw a sheep? tease Microsoft? spoof Doom?…

Minecraft was preparing to release Legends, a real-time strategy game. Our team was given some flashy graphics to promote the game, but we didn’t know much about the game or how to best tell its story to players in the Minecraft Launcher (The Launcher is a hub for starting and playing Minecraft’s family of games)…